Turnkey Receptionists, Creating Brand Voice Consistency.
Hi Dear Readers
My insight for the week,
This week has been amazing, absolutely brilliant, I love helping people. It warms my heart so much knowing that my voice could help a frustrated caller feel a little better maybe even leave the call with a smile.
My voice was compared to a hug….
Borrowed from Google (One of my best friends)
‘Hugging for 20 seconds triggers the release of oxytocin, which helps fuel a bond and feel trusting of each other.’
I love the fact that my voice was compared to a hug, my hope is that I never loose the ability to give each caller a virtual hug.
I am so glad that Turnkey receptionists does not put a time limit on calls with the “time is money outlook”, because if you have spoken to me at any point, you would know that would not work with me. I love taking the time to ask my callers “what is wrong” or “I hope you feel better soon” when my caller says they are ill. I will listen to my elderly caller complain for ages, knowing full well that I cannot do anything about their complaints, but just letting them get it out helps them.
I am a brilliant receptionist, and I love working for Turnkey Receptionists.
They say consistency is vital in business, I would say that consistency is like the glue that holds your brand together. It’s what makes your business feel cohesive and recognisable to your customers, like a trusty sidekick that’s always there to lend a hand.
When you’re consistent in your brand voice, you create a sense of familiarity and build trust with your customers. They know what to expect from you, and that predictability can be oh-so-comforting in a chaotic world.
Turnkey Receptionists give you the Benefits of a Consistent Brand Voice
Consistency isn’t just about warm fuzzies and good vibes; it also has some tangible benefits. For starters, a consistent brand voice helps you stand out from the crowd. In a sea of generic messages, having a unique and consistent voice can make you the metaphorical rainbow-coloured unicorn in a field of grey donkeys.
A consistent brand voice also helps you connect with your customers on a deeper level.
Here are several benefits associated with Turnkey Receptionists’ consistent brand voice:
- Brand Recognition:
At Turnkey Receptionists we offer a consistent brand voice which helps your customers recognize and remember your brand easily. When customers consistently encounter a uniform tone and style, it reinforces your brands image in their minds.
- Trust and Credibility:
Our consistency fosters trust. Turnkey Receptionists ensure your brand communicates consistently, we convey reliability and professionalism. Customers are more likely to trust and feel confident in a brand that presents itself predictably and coherently.
- Customer Loyalty:
A cohesive brand voice helps build a connection with your audience. When customers can consistently relate to and understand your receptionist, they are more likely to become loyal supporters and repeat customers.
- Differentiation:
In a competitive market, having a unique and consistent brand voice helps your business stand out. It distinguishes your brand from competitors and helps create a lasting impression on consumers.
- Professionalism:
A consistent brand voice reflects professionalism and attention to detail. It shows that your brand takes communication seriously and has a well-defined identity.
Personality:
At Turnkey Receptionists, we think of your brand as a person at a cocktail party. Are you the witty, sarcastic life of the party, or the sophisticated and polished conversationalist?
Defining your brand’s personality is like putting a name tag on this fictional person.
Are they funny, serious, friendly, or formal? Figuring out your brand’s personality helps us establish a consistent voice that aligns with how you want your audience to perceive you.
Tone:
Now that we’ve got your brand’s personality down pat, it’s time to think about your tone. Your tone is the emotional flavour you sprinkle on your written materials.
Are you going for a casual and conversational tone or a more professional and authoritative one? Determining your brand’s tone helps us maintain a consistent vibe across the board.
Consistency is key in building brand recognition and loyalty, and adapting our voice and tone to align with you will help you stand out from the competition and stay true to your brand values.
Contact Turnkey Receptionist to start implementing these strategies today and see the positive impact they can have on your brand’s success!
